JORDAN 1 HONGXING

In the 1996-1997 season, Michael Jordan was setting up a second dynasty in Chicago and contributed one of his most outstanding seasons: the fifth championship trophy of the career, the MVP title of the Finals, and the first final Whistle lore. And in this great behind, is to pay all the faith and action: the loss of the regular season MVP is still a strong determination and performance-driven team, in the finals only 7.5 seconds to play the main task of lore, in 103 degrees Fahrenheit High fever under the attack insisted on playing 38 points and win ... ...

"Achievement belongs to the people who go all out" - wins by me

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This spirit of "winning by me" is the driving force behind Michael Jordan's great achievements and the belief that the Jordan brand respected. It not only represents the determination to win the championship and become "great", but also means that all will put into practice the perseverance and courage. Michael never talked about his desire to win, but after paying everything, only to make a legendary life.

In the era of the outstanding season, Jordan products officially entered the Chinese mainland, the first debut is the Air Jordan 12.2017 years, 20 years into China, Jordan brand in January 7 in the Greater China region officially launched " Winning a new chapter, inspired by a new generation of Chinese basketball enthusiasts will be faith into action. On the same day, Jordan also opened in Jordan and Taipei Jordan brand flagship store, and in the Greater China region full sale of the CNY Pack series.

Asia's largest Jordan brand flagship store opened

Located in Chengdu, JORDAN 1 HONGXING is Asia's largest Jordan brand flagship store, the shop is located in Chengdu landmark business district of Chengdu international financial center, for the southwest region of consumers and basketball enthusiasts to provide a comprehensive personalized service and the latest products.

JORDAN 1 HONGXING store has a strong Michael Jordan elements, everywhere can be seen on behalf of Michael's career important moment of decoration. From the first floor to the second floor of the wall, is Michael's classic flying basket layup screen, consumers in the stairs as if with the trapeze take off.

JORDAN 1 HONGXING also offers a new upgrade of "Fly Experience Space" service. As the mainland's first store in the store set the Jordan brand flagship store, consumers can not only try the favorite shoes, but also directly in the stadium feel the skills and performance of shoes, to find the most suitable for their actual combat characteristics of the boots. In addition, the store also has a Jordan brand "flying order station", consumers can choose a different style and pattern, custom only their own Jordan brand clothing. JORDAN 1 HONGXING will provide on behalf of Michael in the 1996-1997 season on behalf of the moment "victory by I set" pattern, and with the CNY Pack series echoes, full of Chinese characteristics of the bamboo theme for consumers to choose.

Opening day, the famous basketball player, senior shoes collector Zhu Fangyu appeared JORDAN 1 HONGXING, and we share their own "victory by my" story.

"The spirit of" winning by me "comes from the love of basketball, this love makes me feel determined in the game, but the victory needs not only the faith, but also all the efforts to put action. "It 's how you can get what you can get.

- Zhu Fangyu

And is located in the center of Taipei breeze pine high JORDAN 16 SONGGAO is Taiwan's largest Jordan brand flagship store. Its design is inspired by the spirit of "winning by me", in addition to providing the most complete range of Jordan brand products, customized services and "fly experience space" services, more Breakfast Club exclusive training services. The shop invites the top fitness instructor to give a one-to-two guide to the consumer, encouraging a new generation of basketball enthusiasts to constantly temper their own, challenge the physical limit, to stimulate self-potential.

Jordan brand general manager of Greater China, said Wei Dunxiang: "in 2017 at the beginning of the start of the 'win by my new chapter', as well as two Jordan brand flagship store at the same time opening, all represent the Jordan brand new year in the Greater China region Will be usher in faster development and we will also be the pursuit of Michael Jordan's great spirit, as well as the commitment of the brand, put into action.

Winning the "second pick" Year: CNY Pack series for sale

January 7, Jordan brand in jordan.com and Greater China full sale of the CNY Pack series, including Air Jordan XXXI CNY, Air Jordan 12 Retro CNY, AirJordan 12 Retro CNY GG and series of clothing.

Air Jordan XXXI CNY uses a black and white color-based color, to Air Jordan 12 "Taxi" the first year of color tribute, FLYWEAVE weaving technology and leather seamless access to the perfect combination of black and white. Shoes and the latest technology is also equipped with the traditional Chinese craft in the design of convergence: in the shoe body and soles of the connection around the engraved with FLIGHTSPEED and XXXI words of bamboo printing, soles of the bottom of the crystal, bamboo weaving printing Clearly visible, so that it exudes an unprecedented elegance and noble temperament.

Air Jordan 12 Retro CNY In the same way to the traditional tribute, the use of innovative ways to integrate into the Chinese art elements. Men's Air Jordan 12 to "Taxi" based on the color of the first year, the use of advanced reflective fabric, black stitch part of the embossed leather symbol of traditional Chinese bamboo weaving lines, the modern technology and traditional Chinese handmade perfect Combination. Shoes and shoes on both sides of the Jumpman logo are also used bamboo pattern. Tongue on the conspicuous "Ersha" words reflect the Air Jordan "12 generation" and Jordan brand into China "20 years" double meaning.

Air Jordan 12 Retro CNY GG is a new color, pink and white combination of the color of the shoes filled with vitality and feminine charm, bamboo pattern buckle and upper color complement each other, make people shines.